Everyone’s jumping on the Newcastle Knights’ bandwagon and it appears big business is no different.
As the NRL club gears up to host its first home final, at McDonald Jones Stadium, since 9 September 2006, Newcastle Permanent was this week unveiled as the official naming rights partner of the organisation’s Centre of Excellence until the end of the 2026 season.
It comes as the Adam O’Brien-coached outfit prepares to tackle the Canberra Raiders on Sunday.
The Newcastle Permanent Centre of Excellence – or the Newcastle Permanent Centre – is the high-performance training base at Broadmeadow.
It plays an important role for club’s elite NRL and NRLW stars, as well as the next generations of Knights players.
Newcastle Permanent chief distribution officer Paul Juergens said the partnership was a natural fit.
“It’s a hugely-exciting time for the Knights, with the men’s side earning a home final for the people of the Hunter to cheer on for the first time since 2006, while the NRLW side is the defending premiers and currently sits atop the competition ladder,” he explained.
“But, we’re no fair-weather fans.
“We’ve had a proud association with the Knights dating back to the 1990s.
“So, the Newcastle Permanent Centre shows our ongoing commitment to the club, the region and the people who so passionately and fervently support the red and blue.
“We are also proud that it is an asset for the whole community.
“Junior clubs and school groups are encouraged to make use of the facilities, while an outdoor gym is under construction that anyone and everyone will be able to use to stay fit and healthy.
“A partnership that will span more than three years, we can’t wait to see the young talent being fostered in the halls and on the fields of the Newcastle Permanent Centre during that time.
“And, hopefully, for Hannah, Kalyn and the teams to bring back even more trophies to sit alongside the three already on display in the foyer.”
Knights CEO Philip Gardner said Newcastle Permanent’s commitment to excellence dating back more than a century made them the ideal naming rights partner.
“They’ve been helping the people of the Hunter own their own homes since 1903, so this is a perfect alliance for our club’s new home,” he stated.
“Being a customer-owned institution, Newcastle Permanent aligns with the Knights’ values such as the importance of community and respecting our tradition – something that makes both of our organisations great.
“We are extremely proud to call our training base the Newcastle Permanent Centre and look forward to seeing the iconic NP logo sitting proudly alongside our own Knights crest on the walls of this fantastic facility in the coming weeks.”
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