At its core it’s about change, and changing for the better, just like the
former steel city itself.
King Street, like much the rest of Newcastle, is transforming and 291 King Street is taking a leading role in that transformation.
Led by owner Darren Nicholson, himself a third generation BHP worker, 291 King Street is becoming something for everyone.
If you take a closer look, you will see Newcastle has changed rapidly.
Boasting a 24-hour gym with sauna and unique outdoor training space, premium child learning facility, café, serviced apartments and commercial space, this comprehensive range of offerings reflects the vision held by Nicholson and his team.
They are driven by a passion to bring about positive change to how people live, work and play in Newcastle.
As the city undergoes its own makeover into a vibrant, culturally-diverse destination, 291 King Street has also transformed from its origins of a carpark purchased by Nicholson some nine years ago.
“Our serviced apartments will serve as a base for visitors to immerse themselves in the local culture, experience the city’s attractions, and engage with the thriving music and hospitality scene,” he said.
“We have worked hard to create a storytelling experience for guests.
“The history of Newcastle is celebrated, and special places of interest are showcased along the hallway and within apartments.”
The transformation of 291 King Street symbolises the collective effort to shape Newcastle into a destination that celebrates its past while embracing the present.
It is a testament to the dedication and passion of Nicholson’s team, who recognised the potential of the space and sought to create an experience that encompasses the essence of Newcastle’s history and contemporary vibrancy.
